ABC2

ABC2
Launched 7 March 2005
Network ABC Television
Owned by Australian Broadcasting
Corporation
Picture format 576i (SDTV)
Audience share In Metropolitan areas: 1.3% (November 2009, [1])
Slogan Always Brighter
Country Australia
Language English
Broadcast area Nationally
Replaced ABC Kids Channel & Fly TV
Sister channel(s) ABC1, ABC3, ABC 4 Kids, ABC News 24
Website abc.net.au/tv/abc2
Availability
Terrestrial
SD Digital Channel 22
Satellite
Foxtel Channel 126
Austar Channel 126
Cable
Foxtel Channel 126
TransTV Digital Channel 22

ABC2 is a national public television channel in Australia. Launched on 7 March 2005, it is the responsibility of the Australian Broadcasting Corporation's television division, and is available nationally to digital television viewers in Australia. The channel broadcasts a range of original content supplemented with repeats of popular ABC1 programmes, notably children's programmes, magazine shows, and sport.

Contents

History

Origins

The history of ABC2 can be traced back to 1998 when the Australian Broadcasting Authority released a report, titled Digital Terrestrial Television Broadcasting, recommending that the Australian Government support the early introduction of digital broadcasting as a free-to-air service with the loan of a 7 MHz channel for each broadcaster.[2] The Australian Broadcasting Corporation stated that it wished to run up to four multichannels at different times of the day or alternatively offer a high-definition television service. The corporation claimed that up to A$100 million would be needed to prepare for these services, half of which would need to be government-funded.[2]

The Australian Broadcasting Corporation launched, in August 2001 the ABC Kids Channel, with Fly TV launching in November 2001. The two multichannels, available only through digital television, broadcasted a range of programming targeted at younger and teenage viewers.[3] Funding issues meant that, in May 2003, ABC Television closed ABC Kids and Fly TV.[4]

Unlike its predecessors, ABC2 launched on 7 March 2005 on channel 21, independent of government funding, instead running on a budget of A$3 million per year.[5] The first programme in the launch schedule was an episode of Landline - although scheduled to begin at 6.25am, the programme was delayed ten minutes. The channel was officially inaugurated by former Minister for Communications, Senator Helen Coonan, at the Australian Parliament House in Canberra on 10 March 2005.[6]

Late 2000s

Weekly video gaming and technology programme Good Game was launched on 19 September 2006, becoming one the first programmes in its genre to be broadcast on free-to-air television in Australia.[7] Similarly in the same year, programmes produced included Australia Wide, Short and Curly, dig tv and Late Night Legends.

Genre restrictions imposed by the Australian government on digital multichanneling were lifted along with the media ownership laws passed through the Australian parliament on 18 October 2006.[7][8] Previously limited in the subjects it could cover, ABC2 was henceforth able to carry shows identified as comedy, drama, national news, sport or entertainment.

On 1 January 2008 the Australian Broadcasting Corporation announced the introduction of live coverage and programme content on ABC2 from the Australian Film Commission, Opera Australia, and the Australian Ballet.[9]

At 12:00pm on 8 February 2008 ABC2 was rebranded with a new slogan[10] and yellow-coloured logo, complementing the new ABC TV logo, which was concurrently revamped as ABC1.[11][12] The channel also moved from channel 21 to channel 22.[13]

Controllers

As part of a revamp of the entire ABC Television network, the ABC2 hired its very first television controller. That being Stuart Menzies, currently the Head of ABC Documentaries. ABC 1 also hired its very first television controller, Brendan Dahill.

Programming

ABC2 is required by charter to meet certain programming obligations.[14] Although it has a strong focus on comedic and lifestyle programming, it also presents documentaries and educational programmes, news and current affairs, children's shows, drama, and sports.

News and Current Affairs (2005-2010)

In order to allow automated operation of the channel without the complications of variable length live news broadcasts. Prior to the launch of ABC News 24, ABC2 broadcasted hourly ABC News updates produced for ABC Online. also to included the 7pm news on ABC1 primary channel. ABC2 also launched the morning show ABC News Breakfast on 3 November 2008, a three-hour news program running every weekday. The program is now simulcast on ABC1 and ABC News 24.

The channel also with former shows such as ABC Asia Pacific News, which is originally produced for the Australia Network, In addition to these news programs, various ABC News and Current Affairs programs, which include Landline, Lateline, Four Corners, Australian Story and Foreign Correspondent, are only aired on ABC1, now they screen on ABC News 24.

In May 2011, ABC News Breakfast moved to ABC1, with children's programming moving over to ABC2 and ABC3 respectively.

Sport

ABC2 broadcasts exclusive national coverage of many sporting competitions, which include the New South Wales Rugby Union, Queensland Rugby League, Victorian Football League, South Australian National Football League, West Australian Football League, and the Northern Territory Football League. The Women's National Basketball League and W-League Women's Football Competition is broadcast live on ABC2 every week. In addition to this ABC2 also broadcasts the Fed Cup and the Tiwi Islands Football League Grand Final annually.

Availability

ABC2 is available on all of ABC Television's digital television transmitters in 576i SD Digital, as well as on most satellite and cable services.

ABC2 does not broadcast 24 hours a day. ABC2 usually closes between 1am to 2am and recomences broadcasting programs from 6am. During this time a written message appears advising viewers that programs have concluded for the day and that ABC2 is back on air at 6am. This is broadcast with ABC DiG radio music playing in the background.

Logos

The channel launched with a three-dimensional logo of the numeral two. The previous idents were produced in part by Amanda Dennis (known for her work on Australia Wide, and Good Game), and were used in some form since the channel's launch, until the 2008 rebrand. ABC2's previous slogan was More Choice, More Often. All promos featured the "Big 2" placed in famous, and iconic Australian locations, such as Port Jackson, the Melbourne Exhibition and Convention Centre and the Northern Territory. The "Big 2" was somewhat similar to the on air mascot of BBC Two in appearance. ABC2's logo was modified for the promotion of the channels launch, and for various sporting events, notably the channel's launch, where the logo appeared under-construction, and during the promotion of Australians Women's Netball where it took on the appearance of a netball.

On 8 February 2008, ABC2 updated to a yellow logo, and slogan to Connecting 2,[12] as well as moving its digital terrestrial broadcast from Channel 21 to Channel 22. In addition to this, the slogan More Choice, More Often was replaced with Connecting 2. After concerns in some sections of the media that the 43-year-old Lissajous curve brand was to disappear completely, ABC management reaffirmed that it would remain in use by the corporation.[15][16] On 1 April 2011 the logo was rebranded to look similar to that of the logo used by ABC1, and the slogan replaced with Always Brighter.

References

  1. ^ [1]
  2. ^ a b "Bills Digest No. 178 1997-98: Television Broadcasting Services (Digital Conversion) Bill 1998". Australian Parliamentary Library. http://www.aph.gov.au/library/Pubs/bd/1997-98/98bd178.htm. Retrieved 19 August 2007. 
  3. ^ "ABC Kids Channel" (Press release). Minister for Communications, Information Technology and the Arts. 17 August 2001. http://www.dcita.gov.au/Article/0,,0_4-2_4008-4_15900,00.html. Retrieved 19 August 2007. 
  4. ^ "Government digital disaster as ABC cuts ABC Kids and Fly TV" (Press release). Lindsay Tanner MP, Shadow Minister for Communications. 26 May 2003. http://www.dcita.gov.au/Article/0,,0_4-2_4008-4_15900,00.html. Retrieved 19 August 2007. 
  5. ^ Inglis, Kenneth Stanley (2006). Whose ABC? The Australian Broadcasting Corporation 1983-2006. Melbourne, Victoria: Black Inc.. ISBN 1-86395-189-X. 
  6. ^ "ABC2 launched at Parliament House". ABC New Media & Digital Services. dba.org.au. 11 March 2005. http://www.dba.org.au/index.asp?sectionID=74&newsID=641&display=news. Retrieved 31 March 2007. 
  7. ^ a b "The ABC's digital evolution". The Australian. 19 October 2006. http://www.theaustralian.news.com.au/story/0,20867,20605312-7582,00.html. Retrieved 7 February 2008. 
  8. ^ Day, Julia (18 October 2006). "Australia opens up media investment". MediaGuardian.co.uk (London: guardian.co.uk). http://www.guardian.co.uk/australia/story/0,,1925263,00.html. Retrieved 31 March 2007. 
  9. ^ "Live interactive role for Jones". The Australian. 7 February 2008. http://www.theaustralian.news.com.au/story/0,25197,23171481-30540,00.html. Retrieved 7 February 2008. 
  10. ^ ABC Redefining Television
  11. ^ "ABC promises more content choice". The Australian. 6 February 2008. http://www.theaustralian.news.com.au/story/0,25197,23171159-12377,00.html. Retrieved 6 February 2008. 
  12. ^ a b "ABC gets squiggle on for new channels". The Australian. 7 February 2008. http://www.theaustralian.news.com.au/story/0,25197,23171486-30540,00.html. Retrieved 7 February 2008. 
  13. ^ ABC Television Contact Us
  14. ^ "Australian Broadcasting Corporation Act 1983". Australian Broadcasting Corporation. 1983. http://www.abc.net.au/corp/pubs/ABCcharter.htm. Retrieved 6 December 2007. 
  15. ^ Welch, Dylan (30 January 2008). "ABC squiggle to stay". Brisbane Times. http://www.brisbanetimes.com.au/articles/2008/01/30/1201369172600.html. Retrieved 30 January 2008. 
  16. ^ "ABC revamps squiggle logo". ABC Online. 30 January 2008. http://www.abc.net.au/news/stories/2008/01/30/2149528.htm. Retrieved 30 January 2008. 

External links